The Power of User Personas

If you’re a business owner, then you know there is a massive difference between starting a business and building a business. And the gap between a great idea and a great business is a tough one to close. Because it’s not enough to create a product or service. No matter how innovative, beautiful or extraordinary, if it’s not marketed in the right way to the right person, it’s never going to get off the ground.

The Biggest Lies About Creativity

This week we caught up with Scott Wilson, author of Dance of the Possible, the mostly honest completely irreverent guide to creativity and asked him some tricky questions. We tried hard to keep to the topic of creativity and how it can be used in modern business. We also have the video of Scott’s speech on the last year’s conference in LA related to the same topic.

A New Approach to Cybersecurity

Asian organizations have made significant progress on improving their cybersecurity over the past year. That’s the good news. Now the other side of that: FireEye research shows that Asia Pacific organizations face heightened threat levels. Due to geopolitical tensions and increasingly sophisticated criminal groups, the area’s threat activity isn’t likely to drop any time soon.

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What Our Attendees Say

I have never thought that attending a business conference can be so beneficial for a small business owner like me. Thank you!

Will Peterson

CEO, Blade Inc.